2023·ARGENTINA VS AUSTRALIA·INTERNATIONAL FOOTBALL INVITATIONAL
In June 15.2023, Lionel Messi opened the scoreline early, steering Argentina to a 2-0 victory over Australia in an international friendly held at the Workers' Stadium in Beijing. Both teams put up an exhilarating match that kept the spectators on their toes until the final whistle. The tournament is the Argentine national team's first overseas appearance since winning the 2022 World Cup. The friendly match attracted more than 50,000 Chinese football fans to the stadium.
Meanwhile, as a joint partner of the event, iRENA effectively ensured the smooth progress of the event and assisted the organizers in developing an optimized ticketing plan. The tickets for the event sold well, setting a new record for the highest retail box office in the history of a single event worldwide
HANGZHOU ASIAN GAMES E-SPORTS DEMONSTRATION EVENTS
In November 2023, E-sports demonstration events was successfully held at the Asian Games for the first time. This event represents the first time that the innovative technology group represented by China Mobile 5G and communication technology, and the digitally-intelligent competitive products and events carried by computing power network and intelligent equipment have entered the intercontinental competition stage of OCA Asian member states, representing the new direction of future sports development, and the first milestone in the deep integration of science and technology and sports.
As a key participant, IRENA has assisted the Asian E-Sports Federation (AESF) in making this e-sports milestone event a success.
NBA China Game
NBA is one of the most internationalized sports leagues across the world. NBA China Game is the basketball event with highest level and wonderfulness within China. Since its first launch in Greater China Region in 2004, it has successfully held 17 games in China with 11 different teams participation over the past 8 years. The total viewers to the site reached 3-million-person times, the TV broadcasting covered fans over 300 million person times.
As the promotion partner of NBA China Games, iRENA is not only committed to bringing the wonderful moments of the world's top basketball feast to hundreds of millions of Chinese fans, but also deepening the emotional connection between fans and the NBA through innovative marketing strategies and comprehensive interactive experiences.
As the promotion partner of NBA China Games, iRENA is not only committed to bringing the wonderful moments of the world's top basketball feast to hundreds of millions of Chinese fans, but also deepening the emotional connection between fans and the NBA through innovative marketing strategies and comprehensive interactive experiences.
Global digital sports industry forum
iRENA cooperated with the Asian Electronic Sports Federation (AESF) to co-host the parallel forum of Zhongguancun Forum in 2023-the first global digital sports industry forum. From the perspectives of digital sports upgrading and digital sports innovation, the forum conducted multi-dimensional discussions around digital intelligence competition, sports content, sports competition and sports scenes, focusing on the cross-integration of cutting-edge technologies such as artificial intelligence, big data and 5G with traditional sports application scenarios, thus giving birth to new applications and new tracks of digital sports industry. The forum released and interpreted the world's first digital sports industry map, which provided directional guidance for the development of digital sports industry and strong support for the future planning of the industry.
Spotlight on Premier Domestic & Global Event &Live Entertainment
As the operator of Wu Yuan He Stadium, iRENA makes full use of its unique position and significant advantages as the only first-class stadium in Hainan Province, actively plays the role of bridge and link, and successfully introduces, carefully plans and efficiently operates a series of large-scale domestic and foreign sports events and entertainment performances, including but not limited to: Bamboo Dance performance for ten thousand people on the 30th anniversary of Hainan Special Economic Zone, Hainan Free Trade Port Cup International Football Match, China Team International football match, Jay Chou Carnival World Tour - Haikou Station, Hunan mangoTV New Year concert, Kanye West World Tour audition, etc.